![]() ![]() Reaction from consumers was clear too: Give us something new, but don’t change too much. That video, released in the wake of botched DRM messaging from Microsoft and starring amiable PlayStation execs Adam Boyes and Shuhei Yoshida, has been viewed more than 17 million times on YouTube. Perhaps the clearest part of Sony’s message at the time was this: a 14-second “instructional” video on how to share PS4 games. ![]() Twisting the knife one more time, but with a warm and friendly smile, PlayStation president Andrew House ended Sony’s E3 2013 presentation with the proclamation that “true consumer ownership and consumer trust are essential to everything we do,” in a final dig at the seemingly already doomed Xbox One. Polygon's PlayStation 4 Review PlayStation 4 re-review, five years in “Guess that’s a good thing,” he ad-libbed. Tretton paused for 23 seconds of applause. For instance, PS4 won’t impose any new restrictions on the use of PS4 game discs.” “In addition to creating an amazing library of new titles on PlayStation 4,” Tretton said, “we’re equally focused on what gamers want most, without imposing restrictions or devaluing their PS4 purchases. Here’s how then-president and CEO of Sony Computer Entertainment America Jack Tretton won over the PlayStation-enthusiast crowd: The PlayStation maker had the advantage of revealing its next-gen philosophy (and price) after Microsoft had its turn at E3. Sony capitalized on the confusion and anxiety about the Xbox One’s digital-rights-managed future at E3 2013, in what was widely seen as a killing blow to Microsoft’s next-generation plans. And at $399, the PS4 cost a hundred bucks less than the new Xbox. You could play used games on it, no problem - a feature that, in the minds of some confused consumers, was not possible on Xbox One. With veteran game developer Mark Cerny at the helm, Sony had put together the simple but powerful PS4, which could play video games better than any other console. The lofty ambitions of the complex Cell processor that powered the PS3 would be succeeded by more developer-friendly computing architecture. Unlike with the Xbox One, there was no confusion: The PS4 was a gaming device first, and it was one that would correct the sins of the PlayStation 3, Sony’s bulky, tough-to-develop-for, five-hundred-and-ninety-nine-U.S.-dollars-priced console. Sony also touted on-demand demos and play-as-you-download digital games, ideas that still sound futuristic (and never quite succeeded on PS4). The PlayStation 4’s vastly improved new DualShock gamepad - “inarguably the best controller Sony’s ever made,” we said at the time - even had a “share” button that would let players leap into the streaming future with ease. But those other promises were focused squarely on the video game-loving base that had grown up with PlayStation. Then-PlayStation president Andrew House touted cloud gaming - as did Microsoft, which promised to offload computing work to its Azure service - and second-screen experiences. Sony had its share of lofty ambitions with the PS4, too. And, in the early days of the new generation, the PS4 would play games better and more cheaply than Microsoft’s new system. The PlayStation 4, on the other hand, would play video games. ![]() Steven Spielberg was going to make a Halo TV series for Microsoft, which. In every box, Microsoft packed a Kinect motion controller, the gadget that brought the Xbox to Ellen and Oprah. In 2013, Microsoft came out with a confused, entertainment-centric pitch: The new Xbox would be the all-in-one entertainment hub of your living room, delivering live television, apps, NFL football, and video games to early console adopters. Sony’s PlayStation 4 had the perfect foil in the Xbox One. ![]()
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